Doulton home water filters pollution treatment purification systems
Contact Us

Why Pay For Bottled H2O
When Water Filters Can Cost Pennies A Gallon?

According to a new independent study by the WWF, Bottled Water: Understanding a social phenomenon, commissioned by WWF, bottled water may be no safer, or healthier or contain less pollution, than tap water in many countries while selling for up to 1000 times the price. Yet, it is the fastest growing drinks industry in the world and is estimated to be worth US$22 billion annually.

The study reveals that the bottled water market is partly fuelled by concerns over the safety of municipal water and by the marketing of many brands which portray them as being drawn from pristine sources and as being healthier than tap water. However, some bottled waters only differ from tap water in the fact that they are distributed in bottles rather than through pipes. In fact there are more standards regulating tap water in Europe and the US than those applied to the bottled water industry.

"Our attitudes towards tap water are being shaped by the pollution which is choking the rivers and streams which should be veins of life," argues Richard Holland, Director of WWF's Living Waters Campaign. "We must clean up and properly protect these waters at source, and not just at the treatment works, so that we can all rest easy in drinking from the tap."

But until we have safe drinking water from our faucets,
Doulton Water Filters is the best solution.

The study acknowledges that while bottled water has the advantage of being generally safer in areas where tap water may be contaminated, boiling or filtering local water renders it safe at a much lower cost for people on a low income. However, according to the United Nations Food and Agriculture Organization (FAO), in terms of nutritional value, bottled water is no better than tap water. It may contain small amounts of minerals but so does tap water from many public municipal water supplies.

Some consumers prefer bottled water to tap water for taste reasons. WWF argues that water companies have an important responsibility to ensure that they consistently produce water that is not only safe but also pleasant to drink.

The study also finds that every year 1.5 million tons of plastic are used to bottle water. Toxic chemicals can be released into the environment during the manufacture and disposal of the bottles. Furthermore, a quarter of the 89 billion litres of water bottled worldwide annually are consumed outside their country of origin. Emissions of the green house gas carbon dioxide, caused by transporting bottled water within and between countries, contribute to the global problem of climate change.

"Bottled water isn't a long term sustainable solution to securing access to healthy water," said Richard Holland. "Clean water is a basic right. Protecting our rivers, streams and wetlands will help ensure that tap water remains a service which delivers good quality drinking water for everyone at a fair price."

Doulton Water Filters provide cleaner, safer, great tasting water
on tap at a fraction of the cost of bottled water.

The World Wildlife Fund of Nature is the world's largest and most effective independant organization dedicated to the conservation of nature.




At Doulton, we deliver high quality home water filters at an affordable price. The Counter Top and Undersink water purifiers are designed for easy installation.  Counter Top models require only the removal of the air diffuser from your existing kitchen faucet. The diverter valve, which is already fitted to the supply hose, is then threaded onto the faucet and the installation is complete.  Undersink models come complete with detailed instructions. Installation is easily within the capability of most Do-It-Yourselfers.

Replacement Cartridges

Find a replacement cartridge for Doulton Water Filters.

If you need help choosing the right filter for your needs, or want additional information, please call our Customer Service Department at (855) 855-1976.



Order online today!
or call on our order line: (855) 855-1976
or send an e-mail:

PO Box 305
  Rexford MT 59930

View Cart | Checkout

Home | Doulton Water Filters | FeaturesReplacement Filters | Customer Service | Contact Us

water filters  |   water purifiers  |  water filtration systems | bottled water  |   water pollution
drinking water  |  home water filters  |  water treatment  |  water purification systems
water filters & cleaners  |   water purification  |  water treatment systems | water pollution control